Archive for March, 2016

The myth of the telecom package deal

Wednesday, March 2nd, 2016

A number of years ago BT carried out some market research in the SME market to see what the key factors were when choosing a telecoms supplier and deal. Apparently this research showed that the bulk of SME businesses valued the control of their expenditure the most i.e. knowing what you would be spending month on month.

As a result of this exercise BT undertook a big push on packaged phone deals for businesses (One Plans and many offshoots), you know the sort I mean where for a set amount per month you get your line rental and a number of calls included. Obviously, they could not include everything so the add-ons for certain non-geographic calls, directory space, international calls, non-direct debit payment, non paper bills etc, etc, etc, fell outside this beautifully packaged “pay one amount per month” deal.